Hey, I’m Saba!
I’m an experienced mixed-methods UX researcher with a deep passion for understanding the ‘what’ and ‘why’ of users’ motivations, emotions, and behaviors. I’ve been on this knowledge quest for the past 12 years in my research, and I love it!
My Approach
Collaborative
Collaboration is at the heart of creating exceptional products. As a dedicated team member, I fully immerse myself in your vision and objectives, partnering with cross-functional teams to craft products that not only elevate user experiences but also embody the essence of your innovative brand.
Rigorous
I am skilled at conducting rigorous research without compromising quality, even working within budget constraints and tight timelines. My approach ensures that every study is thorough, efficient, and delivers valuable insights that drive impactful decisions.
